The Adjacent Possible: Why AI+XR is the Future of Business Possibility

"Creating a world of abundance isn’t about creating a world of luxury—it’s about creating a world of possibility." — Peter Diamandis

When I founded Chateauz™ in 2022, I asked my team a question that still drives us today: Who do we want to impact, and why?

The answer became our mission: to onboard one million businesses into XR by 2030. Why? Because creativity and imagination unlock boundless potential. When organizations tap into this, they grow exponentially—engaging customers and teams through immersive experiences that are memorable, meaningful, and transformative.

This vision isn’t just aspirational; it’s achievable. By combining AI, XR, and Data Science, we’ve created a foundation that scales. It’s more than technology—it’s a mindset shift toward limitless possibility.

What Is "The Adjacent Possible"?

Stuart Kauffman’s theory of the “adjacent possible” describes how innovation emerges at the edges of what we know. Imagine a room full of doors, where every breakthrough opens new pathways to discover and create. XR sits squarely in this space, transforming barriers into gateways for entirely new opportunities.

For instance:

• Retail: XR enables immersive shopping experiences where customers explore and interact with products as if physically present—turning static e-commerce into dynamic, sensory-driven commerce.

• Corporate Training: VR simulations increase knowledge retention by up to 75%, compared to just 10% through traditional methods like reading or lectures¹.

Why Creativity Fuels Innovation

Creativity isn’t a luxury—it’s the engine of innovation. A McKinsey study found that 70% of executives see creativity as essential for driving growth, with creative organizations being 3.5 times more likely to outperform their peers in revenue².

XR enables teams to:

• Prototype Faster: Visualize and refine complex ideas in 3D.

• Collaborate Immersively: Spark innovation in virtual environments where new insights thrive. For example, design teams can interact with virtual prototypes in real time, accelerating development cycles and encouraging out-of-the-box iterations that might be impossible with traditional tools.

Scaling Creativity and Innovation

This mission isn’t just bold; it’s necessary. By integrating AI-powered personalization, XR immersion, and data-driven insights, we’re paving the way for businesses to thrive in a world that demands creativity, adaptability, and wonder. 

At Chateauz™, we’re committed to helping businesses embrace this future. XR isn’t about luxury; it’s about abundance. It’s about breaking free from “no” and discovering the extraordinary potential that lies beyond. 

As we work toward onboarding one million businesses into XR by 2030, I challenge you to ask: What’s just beyond the horizon of what you think is possible? 

Let’s build a world of exponential potential—together.

References:

1. Knowledge Retention through VR Training: Research from the National Training Laboratories highlights that experiential learning methods, such as VR, lead to 75% retention rates compared to 10% from passive learning like reading or lectures.

2. Creativity as a Growth Driver: A McKinsey & Company report, Creativity’s Role in Business Growth (2021), found that creative organizations are 3.5 times more likely to outperform their competitors in revenue growth, with 70% of executives emphasizing its importance for innovation.